SEO

How to Add Google Analytics to WordPress Site Without a Plugin

November 1, 2017 by JT Leave a Comment

There is a good chance that you are using WordPress for your company's website. If this is the case, you want to not only accurately track your site's traffic, but also analyze it. This is where Google Analytics comes into play. Even if you are a small business or non-profit, don't just assume that Analytics is only for larger firms. Your site might be only getting 50 to 100 visitors a day, but you also may have a very niche service that you offer to the public. It is not enough to merely get people to your site. More importantly, you want visitors to stay on your site, visit multiple pages and eventually take action, such as submitting a contact inquiry, purchasing a product, asking for a quote, filling out a survey and so on. Google Analytics is a powerful tool to provide insight in regards to which pages are getting traffic on your site, how long each visitor stays on that page, where your visitors are coming from, the demographics of your site's visitors and so on. There is a … Continue reading...

How to Make a Custom Page Template in WordPress

October 30, 2017 by JT Leave a Comment

Up until this point, you may have been mostly modifying your WordPress site with CSS. There is nothing wrong with that. In fact, adding just a couple of hundred lines of CSS to an out of the box theme along with quality images can produce an attractive website However, you are going to have to do more whether you want to or not. The next step usually involves creating custom page templates. To do so means getting into the PHP code. But don't worry. You don't need to be a professional programmer to make PHP modifications to your theme templates. In fact, there are several simple PHP modifications that will allow to really add a whole new layer of functionality to your website. The most important place to start with modifying a WordPress theme is editing page templates and even making new ones. Most WordPress themes come with a standard page.php template. Below, I have detailed how to create a new page template. In this case, we will take a standard page.phptemplate file taken from … Continue reading...

A Checklist for Launching a WordPress Site

May 23, 2016 by JT Leave a Comment

Launching a WordPress site or any website is an exciting moment. Whether you are creating a personal blog, a small business, non-profit or a even a larger firm, the WordPress platform has more than enough resources to meet your needs. At this point, you may been have working on your first WordPress site or have had someone else doing that for you if you are a business owner, manager or director of a nonprofit. However, there are a lot of misconceptions out there regarding WordPress. For one, there is the misleading idea that WordPress is ready to go out of the box. All one has to do is install WordPress, choose a theme, add a contact form and a few photos and away you go! Such narrow thinking can not only be detrimental to your business, blog or organization, but eventually lead to its demise. While WordPress can speed up the process as far as getting your business or non-profit exposure on the Internet, there is a lot of work that has to be done once it is launched. In fact, this … Continue reading...