
There is no magic bullet when it comes to SEO. Whether you are providing SEO for a client, paying for SEO services or doing SEO for your own business, this needs to be understood from the start. In other words, there are no immediate results. Best case scenario, you begin to see improvements in your search rankings within a few weeks, but it often takes at least a couple of months and even longer to really decipher any significant impact. Once you accept this perspective, you are ready to begin. It should also be understood that SEO is not a luxury, afterthought or a something that would be 'nice to have'. Whether you like or despise Google Search rankings is irrelevant. What is relevant is to build an organization or service that is profitable and sustainable. Technically speaking, SEO stands for 'search engine optimization', but don't get stuck on terminology. It's not 2010 anymore. SEO is nothing more than driving visitors to your site and have them covert by either making a … Continue reading...